.png)
What is all required to make any mobile app successful in today’s competitive market? Proper user experience and functionality is just the beginning phase.
According to Statista, as of current Android users can choose to download from 2.8 million apps on Google Play Store, while Apple App Store has 2.2 million apps available.
While mobile apps are used more often than ever before. However, they are not downloaded as often. Meaning the competition for the user attention is heavy. Moreover, it is important for mobile app developers to conduct a lot of research for providing value and solve problems of their existing users before starting the mobile app development.
There is so many choices of mobile apps for users these days. Users are not going to give a mobile app a second glance. In fact, according to Statista, 35% of mobile app engagement last for less than a minute, suggesting that users don’t make long judgments. Furthermore, it results in, a difficulty for mobile app developers to develop and release a new mobile app for any platform which performs better in today’s competitive market.
In this post, we will discuss what are main reasons for mobile app failure and how mobile app development companies or developers should avoid them.
Poor Research on Market and Audience
Great ideas written theoretically does not make a mobile app great in practice. The decision to launch a mobile app is a driven by research. Does the market exist for a mobile app you want to develop? Is it solving certain user problems? How is the current competition looking? Will people download your mobile app? Is it providing an amazing user experience? Is the idea good enough to be executed?
It is easy to think that customers will like your mobile app. But how can you justify it? Have you done a proper research on the market? Have you gathered the data or stats related to competition? Plus, have you gathered some data for proving that you’re not going to waste your money and time on something people will not care about?
Therefore, if you decide to develop an app without any proper research on the market and audience and creating use cases and features which will appeal to the users. You find that you have developed a product you assume to be liked by the users, but in reality, they don’t. To avoid this mistake in order to make your mobile app successful.
According to Statista, 49% of mobile app developers are reported to develop mobile apps based on their own needs and requirements. Those mobile app developers end up generating less revenue.
Changing the Approach
One of the major reason mobile apps fail is that it's hard to convert a web version of an app for various mobile operating systems. Moreover, it is important to meet such differences.
Mobile app developers should consider various factors which differ mobile apps from web applications like the screen size, limited functionality, and customizations which are different from a web application. Users these days uses their smartphone for many tasks at once and they expect an application to fulfill all their needs. It is one of the key challenges for mobile app developers.
In order to avoid such mistake, developers should consider mobile app development as a new task which needs a specific approach. Navigation should be the top priority, as you only have 8 seconds to engage your customers.
Ignoring Mobile Platforms
iOS and Android are one of the leading mobile platforms each having their own intuitive interface guidelines. Each operates in different ways, using different gestures and common prompts or buttons which are placed in different areas.
For instance, Android smartphones have an accustomed back button which is built in the hardware. Whereas, iPhone does not have this. Therefore, failing to know the functionality of various mobile platforms can severely affect the user experience of a mobile app.
When any mobile app does not perform according to the scope of a device, operating system, and network it becomes a major problem. User becomes frustrated when their app works on iPhone but not on the iPad, for instance.
While developing mobile apps for multiple platforms, it is important to build a mobile app while keeping platform differences in mind. Mobile apps which don’t do this correctly will result in frustration for users which will result in a failure of a mobile app.
Therefore, in order to avoid such mistakes, mobile app developers should know about differences of various mobile platforms.
Poor User Experience
There are many components involved in creating a mobile app which offers a great user experience, but at the base level, your mobile app needs to be fluid. If any mobile app struggles to perform the basic functionality and cannot figure out core functionalities, then it will result in poor user experience.
Here are some of the examples of poor user experience:
Longer Loading Time
Long Registration Process
Difficulty in accessing some Features
Mobile App Performance Issues
One thing mobile app developers should pay attention to is the UI/UX practices. As talked above, ignoring these will be very costly as each mobile platform has their own elements which are unique and their users are familiar with.
Therefore, you should avoid such mistakes while developing any mobile app. Because user experience of any mobile app judges whether a mobile app will be successful or not.
Improper Testing
According to Blancco Technology Group, 58% of iOS apps fail due to performance failures like components shutting down or app crashing. While it's quite rare that an app would be released without minor bugs upon its launch, you should make sure to test the app properly before making it official for public use. Moreover, if a mobile app is not tested properly then it will be full of bugs and it will impact the user experience and will be more prone to crash.
A single app crash is enough to stop the user from downloading the app again. Plus, more negative reviews will come once your app fails.
In order to avoid such mistakes, you must test your mobile app thoroughly with a documented process in place, in order to ensure that your mobile app is ready to launch in the market. So, do it carefully as users don’t give second chance once it gets failed in the first attempt.
Lacking Originality
The reality is that app stores on many mobile platforms are oversaturated with the same type of apps. Successful mobile apps like Airbnb and Uber are having a strong value proposition.
Moreover, it is important to do a competitive research as it reveals the strengths and weaknesses of your competitor for defining your competitive advantage. Developing an app which provides same features like your competitor won’t help you engage among your users. A unique value proposition is the first step you must consider for optimizing user loyalty and business success overall.
Wrapping Up
The performance of any mobile app depends on various factors which range from competitive budget to luck factor. However, other than these factors poor execution, and poor research are some of the common reasons why mobile app fails when they are launched for its users.
Moreover, focusing efforts on audience and marketing research, thoroughly doing quality-assurance testing, and applying best platform specific practices can be a huge difference between the success and failure of a mobile app. Therefore, try to avoid the mistakes as mentioned above because one wrong decision can lead to the loss of both time and money. Furthermore, a user will not engage with your app if it doesn’t provide the experience they are looking for.
To read more article for mobile application tips please refer:
According to Statista, as of current Android users can choose to download from 2.8 million apps on Google Play Store, while Apple App Store has 2.2 million apps available.
While mobile apps are used more often than ever before. However, they are not downloaded as often. Meaning the competition for the user attention is heavy. Moreover, it is important for mobile app developers to conduct a lot of research for providing value and solve problems of their existing users before starting the mobile app development.
There is so many choices of mobile apps for users these days. Users are not going to give a mobile app a second glance. In fact, according to Statista, 35% of mobile app engagement last for less than a minute, suggesting that users don’t make long judgments. Furthermore, it results in, a difficulty for mobile app developers to develop and release a new mobile app for any platform which performs better in today’s competitive market.
In this post, we will discuss what are main reasons for mobile app failure and how mobile app development companies or developers should avoid them.
Poor Research on Market and Audience
Great ideas written theoretically does not make a mobile app great in practice. The decision to launch a mobile app is a driven by research. Does the market exist for a mobile app you want to develop? Is it solving certain user problems? How is the current competition looking? Will people download your mobile app? Is it providing an amazing user experience? Is the idea good enough to be executed?
It is easy to think that customers will like your mobile app. But how can you justify it? Have you done a proper research on the market? Have you gathered the data or stats related to competition? Plus, have you gathered some data for proving that you’re not going to waste your money and time on something people will not care about?
Therefore, if you decide to develop an app without any proper research on the market and audience and creating use cases and features which will appeal to the users. You find that you have developed a product you assume to be liked by the users, but in reality, they don’t. To avoid this mistake in order to make your mobile app successful.
According to Statista, 49% of mobile app developers are reported to develop mobile apps based on their own needs and requirements. Those mobile app developers end up generating less revenue.
Changing the Approach
One of the major reason mobile apps fail is that it's hard to convert a web version of an app for various mobile operating systems. Moreover, it is important to meet such differences.
Mobile app developers should consider various factors which differ mobile apps from web applications like the screen size, limited functionality, and customizations which are different from a web application. Users these days uses their smartphone for many tasks at once and they expect an application to fulfill all their needs. It is one of the key challenges for mobile app developers.
In order to avoid such mistake, developers should consider mobile app development as a new task which needs a specific approach. Navigation should be the top priority, as you only have 8 seconds to engage your customers.
Ignoring Mobile Platforms
iOS and Android are one of the leading mobile platforms each having their own intuitive interface guidelines. Each operates in different ways, using different gestures and common prompts or buttons which are placed in different areas.
For instance, Android smartphones have an accustomed back button which is built in the hardware. Whereas, iPhone does not have this. Therefore, failing to know the functionality of various mobile platforms can severely affect the user experience of a mobile app.
When any mobile app does not perform according to the scope of a device, operating system, and network it becomes a major problem. User becomes frustrated when their app works on iPhone but not on the iPad, for instance.
While developing mobile apps for multiple platforms, it is important to build a mobile app while keeping platform differences in mind. Mobile apps which don’t do this correctly will result in frustration for users which will result in a failure of a mobile app.
Therefore, in order to avoid such mistakes, mobile app developers should know about differences of various mobile platforms.
Poor User Experience
There are many components involved in creating a mobile app which offers a great user experience, but at the base level, your mobile app needs to be fluid. If any mobile app struggles to perform the basic functionality and cannot figure out core functionalities, then it will result in poor user experience.
Here are some of the examples of poor user experience:
Longer Loading Time
Long Registration Process
Difficulty in accessing some Features
Mobile App Performance Issues
One thing mobile app developers should pay attention to is the UI/UX practices. As talked above, ignoring these will be very costly as each mobile platform has their own elements which are unique and their users are familiar with.
Therefore, you should avoid such mistakes while developing any mobile app. Because user experience of any mobile app judges whether a mobile app will be successful or not.
Improper Testing
According to Blancco Technology Group, 58% of iOS apps fail due to performance failures like components shutting down or app crashing. While it's quite rare that an app would be released without minor bugs upon its launch, you should make sure to test the app properly before making it official for public use. Moreover, if a mobile app is not tested properly then it will be full of bugs and it will impact the user experience and will be more prone to crash.
A single app crash is enough to stop the user from downloading the app again. Plus, more negative reviews will come once your app fails.
In order to avoid such mistakes, you must test your mobile app thoroughly with a documented process in place, in order to ensure that your mobile app is ready to launch in the market. So, do it carefully as users don’t give second chance once it gets failed in the first attempt.
Lacking Originality
The reality is that app stores on many mobile platforms are oversaturated with the same type of apps. Successful mobile apps like Airbnb and Uber are having a strong value proposition.
Moreover, it is important to do a competitive research as it reveals the strengths and weaknesses of your competitor for defining your competitive advantage. Developing an app which provides same features like your competitor won’t help you engage among your users. A unique value proposition is the first step you must consider for optimizing user loyalty and business success overall.
Wrapping Up
The performance of any mobile app depends on various factors which range from competitive budget to luck factor. However, other than these factors poor execution, and poor research are some of the common reasons why mobile app fails when they are launched for its users.
Moreover, focusing efforts on audience and marketing research, thoroughly doing quality-assurance testing, and applying best platform specific practices can be a huge difference between the success and failure of a mobile app. Therefore, try to avoid the mistakes as mentioned above because one wrong decision can lead to the loss of both time and money. Furthermore, a user will not engage with your app if it doesn’t provide the experience they are looking for.
To read more article for mobile application tips please refer:
| https://appzureblog.wordpress.com |
No comments:
Post a Comment