10 key features for a successful business mobile apps - Appzure

In last few years, mobile usage has already surpassed desktop usage. That's why mobile apps have become a suitable medium for business growth which increases user engagement and retention. In fact, the forecasts predict that mobile apps will gross over $160 billion this year. There is a wide range of mobile apps available in the app store. 

But most of these apps are of an average kind as they missed some important functionalities to include in the apps. This will ultimately affect your online business and ultimately ceases its growth. Therefore, an app should be comprised of best features and functionalities for a better user experience.

The following stats show mobile app's importance in various verticals such as mobile app marketing and mobile business.

- As per SmartInsights stats,  Approximately 90% of consumer's mobile time is spent in apps.

- According to SmartInsights, it is predicted that mobile ad spending will account for 72.2% of digital ad spending.

- As per Statista, In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising.

Some of the top business benefits of mobile apps are mentioned here:

- Increases visibility of your brand
- More loyal customers
- Reduce cost of papers, newsletters etc.
- Give recognition in short period of time
- Offers great support
- Best social media platform

Besides, the mobile app developers should use some benchmarks for developing business mobile apps. In this blog, we have listed out 10 must-have features for business mobile apps that would surely take your business towards success.

Here is the list:

1) Enhanced User Experience

A business mobile app is only successful if offers intuitive user experience and it starts with an app's basic level. The basic functionality used in the app should come in an easy way to its users otherwise it will degrade the level of app's engagement and thus will affect the whole business growth.

An intuitive or enhanced user experience must not compromised with app's performance, features and looks. The app should be easily accessible by its users including the signup process which should be as short as possible.

2) Customization feature

An app is said to be great if it allows its users to adjust settings of the app in their own way or according to their preferences. Customization options include changing the skin of the app, to reorganize the menus and other controls over some unique features of the app.

Moreover, it should allow its users to have a great control over the privacy settings and font sizes. As a result, it increases the business mobile app retention rate as the user found it easy to access the app in their own way. Hence, there will be fewer chances of getting something wrong in future with the app.

3) Use Feedback System

A feedback system plays a crucial role after the app gets launched in the market. It tells businesses about their audience's experiences and thus they can further do improvements in the app. To set a feedback system, you need to follow a feedback process. For this, you can provide a clickable button or an email address where all criticisms are offered.

In fact, you app lovers or users find it interesting to present their own view of the respective app as they are more concerned people. If they found any bug or difficulty in using the app, they quickly let the app owners know their mistakes via feedback system by providing suggestions or criticisms.

4) Social Media login

As there are already exist so many social media users, so they expect the app's login via social media information because it seems easy and quick to them. In fact, an app user is more keen to tell about the app to their friends and family if he likes it. So, they can share the app's benefits via social media links or simply by sharing buttons like Facebook connect etc.

Give them a reminder about the social network used while setting up the app. This ensures them an easy login to the app and hence increase accessibility of the app.

5) Incorporate Analytics

Analytics plays an important role for businesses today. It gives business owners way to reach their goals and objectives. In fact, mobile apps developers should incorporate analytics in order to track users' actions and experiences. After this, developers can do further changes in the app accordingly. This also improves the app's performance at its earliest stages of development. Moreover, it helps app developers to create updates that cater to the user experience.

6) Make it simple

It is necessary to include all basic features in your business app instead of throwing frivolous features into it. The basic things are those which users actually want. So keep it simple while developing a business mobile app. It will automatically fulfill needs of a wide range of audiences.

Do figure out all basic things and don't waste time on adding complex functionalities to your business app. With basic things, you can develop a unique and interesting business mobile app which would surely take your business towards success.

7) Fast speed

A business mobile app should be developed along with a perfect testing of its speed and multiple file requests. Since an app has to run over the different type of internet speed, so it becomes necessary for developers to test the app for slowest internet capability. A number of efforts are put by them to enable the app to work faster.

Besides, a large number of file requests makes the app heavy and it starts consuming battery. As a result, it makes users to uninstall the app. So, mobile app developers should take care of these features which affect the overall mobile app reputation.

8) Allow for Updates

A good business mobile app reminds its users of latest upgrades and updates so that they can install the new versions. These updates include bug fixings and improved features. So allow these updates to your users for all version and platforms.

9) Elimination of Multiple Clicks

This is the most frustrating moment for users when they require multiple clicks while doing sign ups, filling forms and doing registrations. In order to reveal more and more information from users, mobile app developers introduce many steps. But they forget that this process entertains different screens which further need clicks and thus they invariably lead to more dropouts.

To avoid such issue, mobile app developers need to eliminate as much click as possible and should ask for truly relevant information which is a mandate.

10) Maintain relevancy

To deliver a rich experience beyond your website, developers need to push only relevant information. They don't need to build apps that are just big web browsers. Just focus on providing unique, sorted and relevant content which will be impossible to gain from your website.

So your business mobile app should be capable of denying the use of the mobile website.

Conclusion:

So far we have seen the top 10 must-have features for your business mobile app. By using these features, you can develop the best business mobile app that users adore. Moreover, this would surely help your business to grow more globally.

At AppZure, we have an expert team of mobile application developers who cater to your mobile application development needs. We have successfully delivered more than 640 projects to 120+ happy clients across 20+ countries. Feel free to contact us. 

To get the best mobile app developers in India & USA please refer: http://www.appzure.com