How to Promote Apps and Games with Social Media?

Mobile apps are ruling over the modern digital world. In fact, it has become the most powerful business tool today. Every day, a large number of mobile apps are being adopted across various industries. Google, as well as Apple App store, is practically flooded with millions of apps. The reason for this is to increase customer experience and consequently the revenue for the business. 

In this blog, we have discussed some of the important ways by using which you can easily promote mobile apps and games to maximum customers. This would surely help you in promoting mobile apps & games and makes you able to get more visitors, players, downloads and finally increased sales for your business. Checkout the following listed social media marketing strategies that will help you sell more.

1) Use social media voice

It is the foremost thing every business owner should do before applying other marketing tactics. Be sure to match your social media voice to your app’s personality before starting tweeting, updating and blogging. Also, must know who your app is before you can do that.

YouTube, Instagram, Facebook, Twitter, Snapchat and even LinkedIn are some major places to share content but you shouldn't restrict yourself to these platforms only. This is because your motive is to build a fan base by developing relationships and creating conversations. You would be exactly there if someone comments on an update, video, photo and jumps into your conversation.

Moreover, you can also offer amazing incentives across your social media channels. Organize weekly contests, giveaways if your fans answer correctly the app-related questions. This is the most effective way to draw maximum attention and building loyalty.

2) Use content marketing for apps

Content marketing is one of the most effective methods to use for promoting apps and games. It will help you reach the people who want to download your app or game. Some of these ways are given below:

- You can share screenshots, videos, game play, the app captures, character artwork and other visually related content across the social media channels.
- Must include a clear and powerful call to action viz. download now, download here, learn more.
- Must encourage users to do the same, amplifying your message.

When you consider what kind of content to deliver, then go a little crazy. People love the content that is unexpected and memorable. Morbid comedies or shocking content are always a great success, and the more impressed you have, the more likely they are to share with their friends. That is exactly what they want.

3) Use powerful trailer to promote apps and games

A trailer is something which gives the introduction of your product or service that you want to promote. It lets the people know what you’re all about. What does the game or app do? From where you can download? What genre is it? etc. Thus you should promote your app or game with a good trailer. A good trailer must carry enthusiasm, energy and excitement. It should include a powerful call to action either in the surrounding descriptions or in the video.

However, you can publish the video everywhere and use social networks and influential people, and the blog and the disclosure to share. Payment tactics are also very effective, including advertising on social networks on Instagram, Facebook, YouTube, and Twitter. First experiment with smaller budgets and then measure downloads.

4) Use the “one click” rule for maximum downloads

The mobile apps and games are available online on the app store and easily downloadable. Thus, your customers don't have to directly walk into a store to get them. Make sure that a simple way to download your application is no more than a click away from the content you create and share. Think of your content as part of the user experience, and do not make people work too hard to find the way to click and download, or they will be distracted by something else, lose interest and forget to return.

5) Maintain consistency

It is necessary to be consistent with your social media marketing strategies once you have started with it. You can embed fresh content and share it across all social media channels in order to engage and re-engage people on a regular basis. It will definitely build a good fan base and you just need to rely on this fanbase if you want to spread the word about your app and recruit new users.

Moreover, this will also develop good will between you and other people, businesses. Due to which, they will return the favour too. 

6) Reach out influencers, blogs and publications

By reaching out relevant blogs and publication writers, you can get them share your content with their readers. For this, you need to identify which blogs and publications cater to your target demographic and look for those writers who writes for them and pitch them. You must be considerate of  their time and keep the content simple. You must include pre-populated Twitter links, a link to background information, shareable links to the content and why you’re reaching out.In this way, you make it super easy for them to do it.

Don't just copy and paste the content rather you should put some efforts and customize the content you going to share with the public. Remember to reach out to influencers that have a large and active social media following across Instagram, Youtube, Snapchat and Facebook.

Many influencers accept a monetary compensation for sharing their application or mobile game. If you have the budget, it can be a smart option. Just be sure to investigate and see what results you have achieved for other publishers or developers. Find influential people that attract the same people you are selling your application to. Do not just ask about them, but also give them back. They are also trying to build their fan base, so be sure to share your content with your fans, as appropriate, and commit them regularly.

Bottom Line:

So far we have seen some of the important ways to promote your developed mobile apps and games to maximum number of people. Since, marketing is the only key to gain attention of maximum users, so it should be done properly and effectively. This can bring you many business benefits and can give your business a global recognition in less time.

Now, if you are planning to work with an agency or specialist for marketing your apps and games, then you are at the right place. We provide you a complete marketing solution that caters to you needs. 
Feel free to Contact Us. 
You can visit us here: www.appzure.com